Your location is a mere dot on the surface of the planet. Whether it is home to a few hundred thousand inhabitants or several million, highly liveable or attractive, it can suffer from a common phenomenon affecting almost every place around the world.
Due to a shortage of qualified national professionals, the universal quest for international talent is ongoing and thus most likely affects your company. If your city lacks an attractive global image or enticing and comprehensive presentations, you are unable to control the whole process of recruiting staff.
The position, company and financials are meaningless to candidates if the factor of location fails to appeal. An alternative company will succeed and the candidate relocates to another city that is perceived to be a better fit. Your position remains unfilled and the consequences are both strategically damaging and costly.
Imagine taking command of the missing factor of your package. Help is at hand to present your location in the finest light to expats on the path to successful employee recruitment.
The Status Quo
Many attempts to engage expats fail when the prospective employee performs Initial research online and from afar. Browser bar results reveal expat-related topics that are unfiltered. They include social media where negative posts are omnipresent and only average soundbites of city information. A candidate’s prior falsely perceived or even missing impressions add to the mix and the result is predictable.
Due to the lack of quality city presentations, candidates remain unaware of the full spectrum of benefits the location has to offer them. Companies miss out on the potential to encourage new careers and fulfilled lives. The research continues in a city elsewhere.
Through taking control, you can overcome obstacles and your location can be presented in the best light to expats. An excellent, crystal clear image representation of the city is supported by a plethora of impressions along with factual information and an abundance of relevant topics for expats.
Furthermore, ecosystems are strengthened for all stakeholders. A holistic concept interconnects local support systems and reveals all there is to know to enable expat integration over the long term. Your international employees and their families are empowered to feel at home and lead better lives. The likelihood of staying is increased, success rates improved and company pressures reduced.
High Level Options
Invest in your success by supporting local online resources for expats in your location and shine a positive light around the world. A variety of corporate sponsorships are available to companies. They include sole funding of the creation of a complete online expat city guide or partnership with further businesses. Ongoing funding of the whole guide or sections can also be booked. Sponsorship examples:
- Full creation of expat location eGuide
- Partnership creation expat eGuide
- One year full location eGuide
- One year Things To Do, Expat Life or The Location
- One year bespoke personalised articles
- Full creation of expat location eBook
- Creation of bespoke expat location eBook
Let’s investigate the opportunities, a strategic approach in your city, levels of investment required and a unique proposal for you and your company. Call or message on +44 755 050 7799 or mail on firstname.lastname@example.org to arrange a call. Alternatively, reserve a one-on-one directly.
By Vincent Green, Oct 23 2021
Attractive locations across the world create strong competition to companies who desperately need to attract expats. Position and package fit, as does the company. Unfortunately a lack of convincing images, false impressions and incomplete city presentations fail to help inspire expats to relocate.
Many expat parents wish to educate their children in an environment that enables smooth transitions to a new location. Local language tuition is also a consideration. International schooling is thus a crucial topic of eGuides. The International School of Düsseldorf is a fine example.