Are companies in your location trying to attract international talent to your city amidst a shortage of skilled nationals? Is the support you have given to assist their efforts falling short? And do you struggle to create a welcoming environment to help expats choose your city?
If the answer to any of these questions is yes, then your local economy is suffering too. The inability to fill vacancies is counter productive to business, highly expensive for companies and damaging to success of stakeholders.
Internationally well known corporations in your location as well as your own local champions often find themselves in a similar situation. The position and renumeration are excellent, yet applicants choose to join another company. The choice is often due to the offer of locating to a more attractive location. This can be the result of the poorer image that is portrayed and this should change.
To remove obstacles to growth Finland needs to attract literally tens of thousands of skilled workers from abroad. When travelling, I have asked others for their impression of Finland dozens of times. Cold, dark and mosquito infested. That image is counterproductive when requesting expats to relocate. This is worse that no international image at all and even spectacular Helsinki suffers.
Mosquitos are nowhere near as widespread as is believed. Furthermore, Finland has hot, 30º summers where nights are as light as day. These facts are more inspiring and thus enable companies to attract more successfully.
This is just one example and perhaps extreme. That said, even with the inevitable negatives, painting a truthful portrayal improves the chance of creating a viable image that attracts. As other cities know all too well.
The Amazing Capitals concept creates inspiring images whist providing expats all the knowledge they need concerning the location to help make a positive choice. Information available supports them long after relocation too.
Invest in the success of the workforce in your city by creating local online resources for expats in your location and shine a positive light around the world. Expats are taxpayers and consumers. Attracting and retaining such talent creates an environment that benefits company relocation too. As well as raising funds through the growth of all.
Let’s talk about the opportunities, a strategic approach in your city, levels of investment required and formulate an effective proposal for you.
By Vincent Green, Sep 29 2021
Anyone who has experienced relocating to a new society knows that the society and its folk are key to feeling welcome. Many locations around the globe offer safe havens and opportunities that flow far better when expats can learn more about their hosts. A broad, important topic on every location eGuide.
The health and wellbeing of international employees directly affect their productivity and staying power. Hitting the ground running upon arrival is thus important for companies and cities alike. Thus the expat guides offer insights to healthy ingredients of life. Including sources of organic and vegan, a run down on sports activities as well as medical care professionals. And yes, vets too.