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Customer Journey

© Amazing Capitals / DeiaGreg

An expansive number of articles and posts help inform, support and empower expats in their new location. Prior to deciding to relocate, they can obtain a highly comprehensive overview of the city from afar and utilise wider knowledge following their arrival and even years later.

Major beneficiaries are also companies who wish to attract and retain international talent and thus the city where those businesses are located. An expat-centric presentation and image of the city is like no other. All aspects concerning The Location and Things To Do are covered on the online resources as are the multifaceted themes of Expat Life.

Beneficial to Cities

Ergo, the in those locations where Amazing Capitals is present, the simplest service is for local companies and the city to invite potential international employees or business contacts and prospective industry or commerce heads to research our pages. This helps companies attract expats as well as support the city on many levels.

The next level is to join us. Minimal engagement involves booking a presentational page for one or more relevant departments. Alternatively, branding a variety of articles reveals the positive approach that your city holds towards expats and shines a light on modern, inclusive attitudes.

Customer Journey

The task of attracting and retaining expats is not only top of mind for CEOs and HR leaders. The mayor as city leader and department heads are highly aware of the need to act beyond mere wishful thinking and politically impressive statements.

The need to attract and also retain valuable international staff is supported by ensuring the location is well represented. To this end, Amazing Capitals works with inspirational city leaders to create and run online expat resources in the form of local eGuides and eBooks.

The customer Journey can take any of several routes, all of which are efficient and require minimal effort for those with experience or those seriously addressing the topic of expats for the first time.

In current current locations with widespread content, sponsor a section or whole of the expat guide for a period of your choice. Becoming involved and benefitting is almost immediate.

Creating a new location together is a matter of budget and a little patience over a period of a mere few months. Sponsoring the whole site involves the least engagement yet maximum potential. Following initial investment, annual support is optimal but not required. Those with a lower budget can help to involve other companies and the city who wish to become co-sponsors.

The next step is research and content creation. This can take between three and six months, depending on the choice of approach. That’s it. Let’s talk. Join the growing Amazing Capitals family and become a sponsor when you are ready.

Let’s investigate the opportunities, a strategic approach in your city, levels of investment required and a unique proposal for you and your location. Call or message on +44 755 050 7799 or mail on to arrange a call. Alternatively, reserve a one-on-one directly.

By Vincent Green, Oct 6 2021


Perhaps the most important initial question expats ask concerns the feel of their prospective new home. This is well before committing to relocate. However, insights to a location's local environment is absent on most city websites. To fill the void, this key component to attracting international talent is revealed in full on every eGuide. Expats wish and need to know the true spectrum of delights a city has to offer.

Numerous expats bring along or acquire a four legged member of the family. Are locals pet friendly, a license necessary, are dogs permitted on public transport or in restaurants and is a leash a must? Surprises await on this and other topics such as telecoms, insurance, banks, utilities, recycling, emergencies, libraries and religion. All are covered in detail in the local eGuide.